After some browsing about some successful eCommerce webbys, I found 3 similar factors in all of them:
1. Nicely designed, good-looking, awesome, website!
The website is the shop/showroom of every eCommerce site, and its important that it looks and feels good to the user! Although web design is important, whats equally crucial is that the website must be easy to navigate so the user can find what he or she is looking for. In other words, it must be user-friendly! Also be sure to include tons of pictures of the products you're selling, a good rule for that is: "You can never have too many photos" Since the user do not get to see the item in real life, photos, reviews and videos are invaluable to helping the user feel like they have "experienced" the product prior to purchase.
2. A merchant account!
As 99% of internet transaction is done through credit cards, you need to make your website convenient to its user by making sure it is able to accept all major credit cards. You would lose tons of business if payment is inconvenient for the user!
3. A "shopping cart" and a secure server to accept transactions
The shopping cart allows your customers to choose and place their chosen products in the cart just as one would do in shopping mall. This cart will, at the end of the shopping, total the products and give the total cost of the products chosen. Also, you will need a secure way to encrypt the financial information given by your customers so they can feel safe while giving you this sensitive information.
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